Castle Wharf - Manchester

Comprising 188 carefully styled and spacious apartments, Castle Wharf brings boutique waterside living to Manchester.

With deluxe on-site amenities, stunning views across Castlefield Basin, situated in a chic wharfside setting.

Brief

Following our successful launch of Deansgate Square, Renaker tasked us with naming, branding and launching its next development, Castle Wharf. Aimed at a different audience and with an entirely different proposition, we need to ensure that it felt fresh and new, whilst able to sit alongside the Deansgate Square brand.

Response

Following our initial research we produced a range of concepts - with Castle Wharf selected as the route to go with. We have subsequently worked the brand across print and digital materials - including website, whilst helping them establish their digital comms with email and social campaigns.

Client

Renaker have worked with Incredible for the last 4 years. This year we have worked collaboratively with them across all marketing including creative design and digital. They are a great bunch to work with and are extremely helpful. They also have a strategic and measured approach to digital marketing which is client-centric. This year alone we have doubled our social audience, generating fantastic results and even sales leads.