Cafe2U
Cafe2U is the UK’s premier mobile coffee business and coffee van franchise provider.
Every day our growing network of mobile café vans provide thousands of happy customers in “non-traditional” locations such as office parks and community events with a welcome break.
Brief
Originally tasked with looking after the 95+ van franchise’s social media channels, the brief grew and changed shape at the relationship strengthened. It now encompasses all aspects of the UK’s fourth largest coffee brand’s marketing - including consumer campaigns as well as franchise recruitment.
Response
Starting from a comprehensive overhaul of existing social channels, we have worked with Cafe2U to modernise every aspect of its brand. Be that digitally, in print or even right down to the design of the cups you drink their award-winning coffee from. We even give training to all franchisees when they start their business to ensure they know how best to market themselves. We are pleased to be seen as part of the internal Cafe2U team!
Result
CEO, Martyn Ward: “We have worked with Sam and the team for over 4 years now and have been nothing but impressed right from the get go. Taking time to really understand our business and its unique drivers has meant that a targeted and structured multi-media plan has been in place and executed impeccably.
Sam is simply another trusted member of our team who delivers time and time again. A man of many talents. Some would say, Incredible...”
Tactics
Marketing strategy
Brand
POS
Photo & Video
Social media management
SEO
Email
Advertising - print & digital