The Gasworks — Incredible

The Gasworks - York

The Gasworks is York’s most iconic city centre residential development. Featuring 215 apartments, each designed and finished to the highest specification.

Comprising one, two and three bedroom apartments and duplex apartments, The Gas Works offers York a new standard of luxury living, situated within nine acres of carefully landscaped grounds. Not only will residents get to enjoy a modern way of living, the on-site amenities will be second-to-none, offering a lifestyle that York has not yet enjoyed.

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Brief

The initial brand was set out by North Star to create an excellent metropolitan brand for this exciting scheme in York.

Followed up by creating a suite of tactics to take the development to the investor and buy off plan market.

Response

We all agreed to be bold with the naming - the site is on the old gas works at York - but also in one of the most sought after locations in the City.

Incredible created all the naming conventions of the buildings, the branding being derived from the history of gas.

Client

Absolutely delighted with the team at Incredible. They have taught us a few things! There is a dedication from the team that I have never come across before, they think well before they do. They also think well outside the box for our business, inspiring and challenging our approach at virtually all corners.