Leeds Credit Union

Leeds City Credit Union is a financial cooperative with 37,000 members that provides straightforward, affordable financial services.

As a mutual there are no shareholders so it is owned by its members and always has the interests of the members at the heart of everything it does.

The credit union prides itself on providing members with the most appropriate services based on their circumstances and fighting the good fight against high interest lenders.

Brief

By their own admission, LCU’s online marketing and advertising needed improving to create more awareness of the services they could provide in the local area. Initially tasked with just looking after their social channels, the relationship has grown as we help them spread the good word on a multi-channel basis.

Response

We quickly helped Leeds Credit Union establish itself in the digital sphere - better engaging with existing members and efficiently finding new ones. Since then we have helped shape every aspect of their marketing mix, stripping out existing costs to ensure the focus of all budgets has a direct ROI to the client.

Results

Marketing Manager, James Hook: Leeds Credit Union have worked with Incredible for the last three years and working collaboratively we have generated some impressive results. From strategic advice on digital marketing right through to the tactical delivery, the whole team at incredible are very friendly, knowledgeable and a pleasure to work with.